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Research & outreachCurrent guidance

Track follow-ups and protect your reputation

A disciplined follow-up routine is more useful than frequent messaging.

1. After manually sending a pitch, record the actual send date and your next review date.

2. Check whether a reply has arrived before writing a follow-up.

3. Personalize any next message to the show and previous contact.

4. If you receive a decline or an opt-out request, update the record and suppress additional outreach.

5. When a booking is confirmed, record the agreed show details and next preparation tasks.

Suggested cadence (editorial guidance, not an automated feature): one polite follow-up approximately 7–10 days after the initial pitch, and possibly one final check later if appropriate. Stop immediately when asked. There is no benefit to repeatedly contacting an unresponsive host.